The Spice Girls’ flop musical could actually be back, according to its producer. Viva Forever! was absolutely slated by critics when it opened on London’s West End last year, and its run was cut short following subsequent poor ticket sales.
Its final performance took place at the end of June, but Judy Craymer reckons there’s life in it yet. “Oh yes, I’m sure Viva! will rise again at some point,” she told the Daily Telegraph. “It can be worked on. It was heartbreaking that we had to close it.
“I wouldn’t say there weren’t faults with it, but I love the Spice Girls, and, when you are thinking about a subject to write a musical about, I think that the Spice Girls have earned a place on our landscape.”
She added: “Audiences had a good time. It wasn’t Mamma Mia! but I wasn’t trying for it to be Mamma Mia!. “It was meant to be more the combination of Jennifer [Saunders], and comedy with a wink at pop culture.”
Did you see the show? What did you think?
