The new album by pop heavyweight Britney Spears is reported to have “a Ray Of Light Madonna vibe” by manager Larry Rudolph. The record has been in production throughout 2013, with will.i.am on Executive Producer duties and collaborators including Sia and Naughty Boy.
Rudolph explained to Billboard:
“After the ‘Scream & Shout’ exercise, which went so well, the public seems to really like Britney and will together. “There’s something about them that works. He understands who she is and what her audience wants. “‘Work Bitch’ is a great example of a song that’s from this album, but I don’t know that it necessarily defines the album.”
He went on:
“There’s a lot of other material on here that is really rich. There’s a ballad called ‘Perfume’ that she recorded recently. Britney wrote it with Sia. It’s a breakup song that’s about wanting the next girl to smell your perfume on the guy afterwards.
“The lyric is really unique and she sings the s**t out of it. I think everyone will be really impressed by the song. I don’t know if it will be the second or third single, but it will definitely be a single.”
“I really think of this as Britney’s Ray of Light album – it’s kind of like that in a lot of ways. She wrote everything on the album with collaborators. There’s one or two she wrote herself.
“That’s something she wanted to do coming in. She wanted to make it very personal. They’re all custom-made for her, based on what’s going on with her life and in her head.”